Inventh SEO and digital marketing services grow qualified traffic from Google, Bing and AI answer engines. Work covers technical SEO, content, generative engine optimization for AI Overviews, Copilot and ChatGPT, answer engine optimization and paid search, reported against leads and revenue rather than rankings alone.
SEO, GEO and AEO
SEO and Digital Marketing Services
Our approach
Search is now two systems. We optimize for both.
Classic search ranks pages. AI search assembles answers from sources it trusts. The fundamentals overlap, but the mechanics differ, and a tactic that works in one engine does not automatically work in another. We plan for each surface separately and measure each on its own terms.
Foundations first
Crawlability, indexing, speed, structured data and a clear site architecture. If search engines cannot reach and understand your pages, no AI engine will cite them either.
Built to be cited
Clear answers, original evidence and consistent facts about your business, so AI systems can find your content, trust it, quote it and link back to you.
Measured by revenue
We track the full path from impression and citation to visit, lead and sale, so every recommendation is judged by commercial outcome.
What changed in search
Search in 2026: what actually changed
The developments across Google, Bing and AI assistants that matter for your visibility, with dates.
Reviewed September 2026
May 2026
Google AI Mode passes one billion monthly users
Google reported at I/O 2026 that AI Mode passed one billion monthly active users within a year, and made Gemini 3.5 Flash its default model. Visibility inside AI answers is now a mainstream channel.
Official guidance
No special files are needed for Google's AI features
Google states there are no extra requirements or machine readable files needed to appear in AI Overviews or AI Mode. Pages must be indexed and eligible for snippets, and clicks are reported inside Search Console.
March and May 2026
Two Google core updates
The March 2026 core update ran from March 27 to April 8, and the May 2026 core update from May 21 to June 2. Google's guidance remains to focus on helpful, reliable content written for people.
February 2026
Bing reports AI citations
Bing Webmaster Tools introduced AI Performance in public preview, showing when a site is cited in Microsoft Copilot and Bing AI summaries, which pages are cited and the grounding queries behind them.
February 2026
Ads arrive in ChatGPT
OpenAI began testing ads in ChatGPT on February 9, 2026. Its crawlers now include OAI-SearchBot for search, GPTBot for training, ChatGPT-User for browsing and OAI-AdsBot for ad landing pages.
Paid search
Ads inside Google AI Overviews
Search, Shopping and Performance Max ads can appear above or below AI Overviews, and within them in English in markets including the United States, India, Canada and Australia.
What we deliver
Our SEO and digital marketing services
Delivered as one program or as individual services, depending on where your visibility is weakest.
Technical SEO
Crawling, indexing, Core Web Vitals, site architecture, structured data, robots.txt and XML sitemaps, fixed at the source rather than patched with plugins.
Content and On Page SEO
Keyword and intent research, service and landing pages, and articles that answer real buyer questions with original expertise.
Generative Engine Optimization (GEO)
Visibility in Google AI Overviews and AI Mode, Microsoft Copilot, ChatGPT and Perplexity, through citable content, entity clarity and crawler access for each engine.
Answer Engine Optimization (AEO)
Direct, well structured answers, FAQs and schema markup that win featured snippets, People Also Ask and voice answers.
Local SEO and Brand Entity
Google Business Profile, Bing Places, consistent business listings, reviews and the brand signals that support a knowledge panel.
Paid Search and Analytics
Google Ads and Microsoft Advertising management, GA4 and conversion tracking, and reporting that ties search to leads and revenue.
When it makes sense
Signs your search strategy needs attention
Traffic is falling but rankings look fine
More searches end in AI answers, so position alone no longer reflects how many buyers actually see you.
AI assistants ignore or misdescribe you
Ask ChatGPT, Copilot or Google AI Mode about your category and your competitors are named, while you are missing or described incorrectly.
Pages are not indexed
Important pages sit in Search Console as crawled or discovered but not indexed, often because of technical or quality issues.
You cannot connect search to revenue
Reports show rankings and sessions, but nobody can say which searches produce leads and sales.
SEO, AEO and GEO
How the three disciplines differ
| Criteria | SEO | AEO | GEO |
|---|---|---|---|
| Goal | Rank pages in search results | Be the direct answer to a question | Be cited and described accurately in AI generated answers |
| Where it shows | Google and Bing results pages | Featured snippets, People Also Ask, voice assistants | AI Overviews, AI Mode, Copilot, ChatGPT, Perplexity |
| What drives it | Relevance, links, technical health, content quality | Concise answers, clear structure, schema markup | Indexable sources, trusted evidence, consistent entity facts, crawler access |
| How we measure it | Impressions, rankings, organic sessions and conversions | Snippet and answer ownership for target questions | Citations, share of answer, accuracy of brand description, AI referral traffic |
How we work
From audit to measurable growth
Audit
A technical, content and AI visibility audit, including how Google, Bing and AI assistants currently describe your business. You receive a prioritized action plan.
Fix the foundations
Indexing, speed, structured data and site architecture issues resolved first, because every later gain depends on them.
Build authority
Pages that answer buyer questions with original expertise, consistent entity information and earned mentions on sources that search and AI systems trust.
Measure and refine
Monthly reporting on rankings, AI citations, traffic, leads and revenue, with the plan adjusted to what the data shows.
Platforms and tools
The tools behind the work
We work directly in the platforms that search engines provide, backed by independent research and auditing tools.
Search platforms
Analytics
Research and auditing
Advertising
How we operate
Principles we will not compromise on
No guaranteed rankings
No one controls Google’s rankings or an AI engine’s answers. We commit to the work, the process and transparent results, never to a promised position.
Search engine guidelines only
No link schemes, doorway pages or AI content produced at scale without expertise. Nothing that puts your domain at risk in the next core update.
You own everything
Search Console, analytics, ad accounts and content stay in your name, with full access for your team at all times.
Reporting tied to revenue
Every report connects search activity to leads and sales, and says plainly what is working and what is not.
Engagement models
Ways to work with us
SEO and AI visibility audit
A fixed scope audit of technical health, content, entity data and AI answer visibility, with a prioritized plan you can deliver with us or in house.
Monthly search program
Ongoing technical SEO, content, GEO and reporting delivered by a dedicated team against agreed goals.
Paid search management
Google Ads and Microsoft Advertising campaigns planned, built and optimized for cost per lead and return on ad spend.
FAQ
Frequently asked questions
What is generative engine optimization (GEO)?
Generative engine optimization is the practice of making a business visible, cited and accurately described in AI generated answers, such as Google AI Overviews and AI Mode, Microsoft Copilot, ChatGPT and Perplexity. It builds on SEO fundamentals and adds a focus on citable content, consistent entity facts and access for each engine's crawlers.
What is answer engine optimization (AEO)?
Answer engine optimization structures content so that search engines and assistants can use it as a direct answer, for example in featured snippets, People Also Ask boxes and voice results.
Is SEO still worth investing in with AI search?
Yes. AI features in Google and Bing draw on indexed web pages, and Google states that pages must be indexed and eligible for snippets to appear in AI Overviews and AI Mode. Strong SEO is the foundation of AI visibility, but it now needs to be measured differently.
Do I need an llms.txt file to appear in AI answers?
Not for Google. Google states that no new machine readable files or special markup are needed to appear in AI Overviews or AI Mode. We focus on crawl access, content quality and structured data that search engines already use.
How do you measure visibility in AI search?
We combine Search Console and Bing Webmaster Tools data, including Bing's AI Performance report on Copilot citations, with AI referral traffic in analytics and structured testing of how AI assistants answer questions about your category.
How long does SEO take to show results?
Technical fixes can show impact within weeks once pages are recrawled. Content and authority work typically takes several months to compound. We set milestones for each stage so progress is visible early.
Can you guarantee first page rankings or AI citations?
No, and any agency that does should be treated with caution. We guarantee a clear plan, disciplined execution and transparent reporting on the results.
Do you manage Google Ads and Microsoft Advertising?
Yes. We plan, build and optimize paid search campaigns alongside SEO, so paid and organic search share the same keyword research, landing pages and conversion tracking.
Find out how search and AI see your business
Request an SEO and AI visibility audit. We will show you where you rank, where AI assistants cite or ignore you, and the fixes that will move revenue first.